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WordPress has fast become the most popular website building and blog platform for small businesses and individuals. What started out just as a blogging application has grown with extensive plugin extensions and themes to a powerful tool for building dynamic websites. The keyword here is “dynamic” and there is a price to be paid for that feature. That price is a learning curve and a commitment by the site owner to learn and do the work.

If you are excited about being directly involved in the building your website then this is the tool for you!

 

Imagine what your car would cost if every part had to be custom made. Imagine going to Home Depot for a faucet and discovering that every faucet was made with different hole sizes and spacing. Imagine going to a clothing store and every brand had wildly different sizing schemes. Imagine that the 2x4 studs used to build houses came in different lengths depending on where you bought them. Imagine complete chaos!

Now, take those images and imagine the building of your website with every web developer having a custom and unique way of putting that together. We are talking about a very messy chaos. A mess that your business is investing in and paying for over and over. Sounds pretty bad, does it not? Fortunately, things have improved over the last 8 years, but progress has been slow and spotty at times and the greatest danger to further progress is our ignorance of the benefits of that progress and what has yet to be done.

Search Engine Optimization (SEO) can be defined as the activity of optimizing web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. At the core it was originally directed to the “natural” or unpaid search results. This is often referred to as “Organic SEO” The term has been very loosely abused to mean Internet marketing in general and often includes “paid” services to search engines for higher rankings. Our discussion in this eBook will focus primarily on the “organic” or unpaid original meaning.

Optimization can mean a number of things but it originally referred to the “things you do to your web pages that help the search engine index your web page”. The purpose of these “things you do” is to insure that the construction of your web pages and your site in general are “friendly” (i.e. content is easy to find and understand) to the search engine indexers. See our eBook Web Standards Ensuring Business Value for additional details about proper site construction and how it can benefit you.