About the RightStart eBook Series
One of the challenges for small business in web technology is to understand that technology enough to properly apply it to their business needs. Unfortunately the learning curve is very steep and the available information is vast and overwhelming. For the small business, the Internet is the best source of that information, but it also has become a burden of wealth. How to sort out what is important “right now” and what might be useful later becomes a constant challenge.
The goal of the RightStart ebook series is to provide a focused overview of a web technology that is geared to small business. Those aspects of the technology that are of lesser use to a small business are mentioned only in passing and to provide perspective while those technologies that are more critical are covered in more detail. The key is to help build a foundation of knowledge and understanding that the small business owner can build upon while minimizing the risk of going down blind alleys in the process.
Table of Contents - 24 pages
- About the RightStart eBook Series
- What is Google+?
- Using Google+ Basics
- Your Business on Google+ - The Page
- Creating a Business Page
- Step One - The Owner Profile Account
- Step Two - Finishing the Profile
- HoverCards - Your online business card
- Step Three - Setup Circles
- Step Four - Create a Page
- Logo and Cover Image
- Pages, Places and Local
- Upgrading Places to Pages
- Page Circles Setup
- Creating Page Circles
- Step Five - Start the Conversation
- Posting Content
- Connecting Google+ and Your Website
- Linking your Page to Your Website
- Adding Google+ to Your Website
- Other Options
- Using Google+ as a Page
- Setting up a direct login as your Google+ Page
- Advantages of using Google+ when signed in directly as the Page
- Understanding Page Settings
- How to delete a Page
- Administration - Owners and Managers
- Adding Managers
- Appendix A
- Technology Resource Sponsors
- About the Contributors
- John B. Moore
- Marilyn Moore
- Melanie Moore Bermudez
Sample excerpt from ebook
Your Business on Google+ - The Page
One of the first decisions you encounter is the dynamics of Profiles vs Business Pages. How do they interact?... and does your business need a Page, or is a Profile all you need? Then there is the question of Local Pages. It gets overwhelming really fast. Following are some typical scenarios that we have seen discussed in various Google+ communities and the issues have been discussed:
- Does your business focus around your personal relationship with your customers? This would be most common for real estate agents as an example. Their association with ReMax (for example) is not as important as how their clients trust and respect their handling of the sales and purchasing process.
- Do you have a physical location? This is where Local Pages may be a consideration, especially if your website is also focused on the local market.
- Is your business enhanced by a more personal touch? Many businesses live or die on the personal relationships that people have toward the business's owners. Other businesses don't depend on that nearly as much. For example if you are in the market for batteries or buying gas you are more interested in the quality and price of the batteries or gas and not that the owner is such a nice person. On the other hand you do want their tech support (batteries) or employees (gas) to be helpful and available, but it is not something you expect on their Google+ profile.
- Does your business generate content as a primary service? Most all businesses generate some content, but for some businesses this becomes an important service. If content is a primary driver then you need to link this content to an author and develop your authorship links. If not, then a business page would become your primary business presence.
- Do you have several businesses that you want to keep separate? In this situation the business owner wants the page to be the central focus. You can create separate logins for each page to ensure that your activity is targeted to that page.
- Do you intend to sell your business at some point? While it is possible to transfer ownership of a page, a lot depends on how much you tie the owner profile to the activity of the business. This is where it gets challenging and is hard to come up with really clear answers.